Squid Game Inflatable: How Air Artists Brought Netflix’s Vision to Life

When Netflix approached Air Artists to create a striking centrepiece for the launch of Squid Game Series 3, the result was a one-off installation that turned heads across Newcastle’s Quayside. Rather than producing repeatable designs, our team crafts each inflatable as a bespoke artwork, made once, for a single client and event. This project showcased how creativity, engineering and event expertise can transform an inflatable into a powerful storytelling medium.

To launch Series 3, we created two hand-painted replicas, each standing 15 metres tall, positioned on opposite sides of the Millennium Bridge. The Squid Game inflatable figures were inspired by the recognisable Red Light, Green Light doll and a companion character, recreated as faithful product replicas with precise proportions, colour-matching and facial detailing. As night fell, integrated lighting transformed each piece into a cinematic focal point that drew crowds and attention across Newcastle’s Quayside.

The Squid Game inflatables created for Netflix were one-off, large-scale product replicas designed to make a visual statement on a global stage. Positioned prominently on Newcastle’s Quayside for the series launch, they demonstrated how creative design, engineering and event management combine to deliver a high-impact reveal that captures live audiences and brand storytelling in equal measure.

Standing more than fifteen metres tall, the inflatables commanded attention from across the city. They proved that large-scale inflatables, when engineered and finished with precision, can achieve the same visual impact as traditional sculptures, while offering flexibility, transportability and brand impact unique to inflatable art.

Air Artists used advanced continuous airflow systems to keep the inflatables securely pressurised throughout the event. This professional-grade technology ensures structural integrity and stability even in challenging outdoor conditions, meeting the logistical and safety requirements of complex live installations.

Every Air Artists project is individually hand-painted and finished by our in-house team of artists, whose craftsmanship brings each inflatable to life with exceptional realism. For product replicas, our process involves precise colour sampling, reference photography, and layered paint techniques that replicate textures, shading and highlights from the original design.

For Netflix, this meant reproducing the Squid Game Red Light, Green Light doll and companion character with film-accurate colours, expressions and costume tones. The result was a lifelike, three-dimensional representation that captured the distinctive visual identity of the show, perfectly scaled for a public event environment.

LED lighting was integrated within the inflatables to enhance visibility after dark, creating a striking focal point across the river. Our experienced event management team handled installation, risk assessment and coordination with the production crew to ensure a seamless and safe launch under tight deadlines.

Every inflatable is bespoke and produced exclusively for your brief. Whether you require a product replica, branded character or large-scale sculpture, our team will design, hand-paint and install inflatables that deliver maximum visual impact.

Explore our artwork gallery to see recent projects and learn how we take concepts from sketch to stage. When you are ready, contact us for a proposal, technical plan and cost estimate tailored to your event or campaign.